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2019 Product Launch: MMB Selling Tools

Former DestinationRx or DRX Founder Michael Cho Launches Medicare Sales Platform for Health Plans

Leaders of the team that created DestinationRx or DRX Medicare sales tools have launched the MMB Medicare Sales Platform to help health plans deliver an omni channel consumer experience across their web, telesales and broker channels.

HUNTINGTON BEACH, CA, April 24, 2019—MyMedicareBot LLC, a sales and marketing automation company building market intelligence driven distribution solutions for Medicare health plans, today launched its MMB Medicare Sales Platform, an omni channel plan shopping and enrollment solution providing an integrated and seamless consumer experience across all of the health plan’s distribution channels.

Michael Cho, founder and CEO of DRX, and Gabriel Shiwota, former VP of Product at DRX, have combined their extensive experience and knowledge of the Medicare market to build a team that is creating some of the most intuitive tools to help Medicare beneficiaries choose and use their plan. “It’s increasingly difficult for seniors to determine which Medicare Plan offers them the best benefits for the lowest cost based on their own individual medical conditions and prescription drugs,” said Cho. “We have put together a team that is passionate about making that process simple and straightforward for consumers, and we believe that we’ve created the most innovative solutions to achieve that goal.”

The MMB Medicare Sales Platform enables Medicare beneficiaries to have a unified plan shopping and enrollment experience across a health plan’s web, telesales and broker channels. Consumers can choose and seamlessly transition between the shopping experiences they are most comfortable with to obtain accurate and compliant plan quoting, out-of-pocket cost analysis, and online enrollment capabilities. This unified experience improves member experience and satisfaction as all channels have ready access to consumer’s most current information to expedite quoting and enrollment.

“I’m thrilled with the launch of our MMB Medicare Sales Tools as this platform truly addresses many critical needs Medicare health plans have been concerned about,” said Gabriel Shiwota, co-founder and COO. “Our leadership team has years of experience working with Medicare health plans and brokers, and our extensive experience working closely with gives us unique and valuable insights. We’ve leveraged that experience with cutting-edge technology to offer our clients a superior solution.”

The MMB Medicare Sales Platform is available as both a fully hosted or API solution supporting Medicare Advantage, Part-D and Medicare Supplement products. The SAAS platform is engineered for short implementation times and use Amazon’s AWS cloud services to ensure high performance and availability.

Interested Medicare health plans can learn more about MyMedicareBot at or by emailing

About MyMedicareBot

MyMedicareBot is a market intelligence driven sales automation company focused on helping Medicare health plans double the ROI of their sales and retention campaigns. Our mission is to use consumer friendly technologies and actionable market intelligence to help Medicare health plans design and implement more engaging and effective campaigns.

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