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Medicare Marketing: The Twin Challenges of Cost
and Compliance
2023 Medicarians Session

Even with increasing customer acquisition costs, declining member retention, and significant CMS updates being enforced, Medicare carriers and TPMOs still have an opportunity to cut through the noise and come out on top. At the 2023 Medicarians conference, Centerfield Insurance Services’ Kris Schneider, SVP of Medicare and John Busby, CMO & Managing Director, Digital Brands, alongside Michael Cho, CEO of MyMedicareBot, discuss tactics for overcoming the twin challenges of cost and compliance.

Check out the recorded session to hear how to succeed in the new era of Medicare marketing by evaluating your consumer experience and de-risking your marketing strategies.

AEP Marketing and Distribution Virtual Summit

The CMS Final Rule will fundamentally change how Medicare marketing and distribution works today—back to 2007/2008. We have an opportunity to dramatically improve how leads work for our industry. 

On May 2, 2023 Michael Cho, CEO of MMB and guest speakers from AmeriLife, Centerfield, Leadscorz, and Robert Graham Enterprises (RGE) discussed the Final Rule, how each organization is addressing the new Medicare leads-to-enrollment challenges for carriers, FMOs, telesales and lead providers, and how to develop and distribute branded leads in the new 48-hour SOA world during the AEP Marketing and Distribution Virtual Summit.  

Check out the recorded webinar to hear the discussion and key takeaways. 

MyMedicareBot Field Agent Solution
June 24, 2020 | 10:00-11:00am PST

Join us for a webinar demo to see our field agent solution for a Covid-19 world. We will demonstrate our Field Agent Portal and show carriers how their field agents can continue selling Medicare this coming AEP in a remote, social distanced environment…

2021 AEP Challenges in a Covid-19 World
May 20, 2020 | 10:00-11:00am PST

With Covid-19 changing the Medicare landscape, MyMedicareBot surveyed executives and business leaders from over 20 national and regional health plans, brokers, and technology companies to ask them about the challenges they were facing as AEP approached…